Thursday, September 23, 2010

Dead Buried Hart

Design by Humans: I love you guys, I really do. Sometimes you lapse into a sort of self-parody with the designs you select, but even as you've softened your edge over time, you're still one of the riskiest sites. You've got an amazing blank for your product and a strong print reputation. In the list of sites I'd love to see thrive for years to come, your best work keeps you in the running.

But I don't get this "sale" thing.

Sure, I love that I can get any shirt in your entire catalog for $12 until Monday, especially with all the super strong pieces you've released in the last month or two. Yes, I know that it provides a nice build-up (and a sales cushion) for the 10K finalists and winner to be announced this coming week. Certainly I know that sales bring sales, and a slightly higher-end shop can use them to tempt more frugal customers. But sales also mean no new tees at DBH land. Which is either worrisome in that great talent and tees don't get printed, or frightening in thinking that maybe you guys really need the sales. So while I am all for saving money, I worry 'bout you guys, guys. We cool? Good.

Because seriously, I've gotta say, this is probably THE BEST time to buy some DBH swag. Over the summer some bolt of inspiration came up out of nowhere, and especially in the last month or two we've seen winner after winner print. Winners like After Death, by TobiasFonseca. It's an incredibly classy one-color print, one of the more powerful takes on the "life from death" concept with a great style...it looks almost pieced together, but not in a clip-art way but in a way that gives the idea of being given a whole bunch of little white stones and arranging them into this art. The flow and arrangement really honors the idea without making it tacky, clunky, heavy-handed, etc. It actually takes a tired concept (life in death), and a tired juxtaposition (antlers as trees) and makes it look like you'd never seen it before. And that's what great art and great design does.

Oh, and did I mention it was $12 til Monday? Because if not, I should probably mention you can also save an additional 10% with code K4XZYZ. That's good until October 7, so even if you're holding out for the 10K winners, don't be afraid to use it.

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