We humans enjoy acting charitable when it doesn't inconvenience us. It's sad that we need a day set aside to care about the state of our world's affairs, but that's pretty much the best way to give people a good kick in the pants about it. And so it goes with Earth Day, which is today. Conveniently enough for this blog, the savvy tee buyer can be a hero without needing to do anything too heroic. Our top suggestion? Go buy something at Threadless this week. Not only are all their new tees for the week "green" or "nature" themed, and not only is the winner of their "Threadless Loves Green" contest announced, but Threadless will be donating $1 per order all week to PlantABillion, a donation that will equate to about a tree per order. Not half bad, really, for getting a shirt you'd have bought anyway.
Today's also a great day to talk up a little site called GoodJoe. It's one of a growing number of sites cropping up hoping to spread social change through its products, and though new, it's the one I've got the best vibes about the future of so far. While it's questionable how far change can be spread just by clothing, it is certainly true that a quick glance at something can get it in your head for the rest of the day. Helping them along is Boots, who also got a nod yesterday, and her design "Today Is My Day," which is one of two $10 presale designs this week. It suffers a bit from one-day-wearability, but you can hardly ask for a better, more whimsical design for that one day. With the sad icons of holidays past sulking in the background, Earth takes center stage... the concept is clever enough that for the more hardcore environmentalist, this certainly could get a bit more play. I also appreciate the less blatantly obvious color scheme... everything is deep blue and shades of green when the environment is called into play, so it's nice to see something a bit different in the mix. Of course, if that's not your cup of tea, maybe something else in their catalog is? I'd also encourage any designers who might want to try their hand at their contest to do so... it's a site concept that could go far, so more choice for printing can only push them further into success.