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Monday, June 14, 2010

Charitee

If you haven't heard about the massive oil geyser in the Gulf of Mexico yet, you're probably living under a rock. If you're not concerned about it, you probably should remain there, or else allow someone to create such a home for you under a particularly heavy boulder. It's a tragedy which should really strike a chord as to the importance of moving on from our oil reliance, and ceasing being more concerned with owning guns and oppressing minorities than fighting for our environment. But if you're like me, you're nowhere near the Gulf, or don't know who to trust to donate time or money to. For those of you who can, donating directly will be the best option, but for the rest of us, take opportunities as they present themselves. As tee lovers, it is worth considering Threadless' new design "PeliCAN," all proceeds from which will be going toward helping the situation in the Gulf. It is a small step that can tally up to a big difference: this isn't the first tee Threadless has created for a charity effort, and the community is large enough that it can build a huge donation out of many small donations. Of course, 'round here, the biggest thing is creating a wearable, awesome design, but this doesn't skimp on art for the sake of message: the black and white combo is classy and classic, and the image is powerful and simple, while also highlighting some excellent execution on the oil. You get an awesome shirt to make people think a little harder about the world around them, and just buying it donates actual green to the green movement, not just awareness. If all charity was this easy, we'd have way fewer problems. It doesn't hurt, of course, that the Threadless summer sale is still going on for a few more hours, but with great art benefiting a vital cause, this is worth the buy at full price.

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