Tuesday, June 1, 2010

Summertime, and the Living's Icee

We're ringing in summer with some super-sweet tees at Tilteed. Today we're going the humor route, something we don't do frequently, with theinfintyloop's Slushie. It's a fun concept for dog lovers. Or slushie lovers. Or summer lovers, having a blast.

What I enjoy about this is the subtlety of the concept and the readability even missing that subtlety. There is a sort of humor in a dog eating like a human, even if you miss the connection of dog breeds with bizarrely blue tongues. The execution is solid, capturing the doggyness of the dog. It's sort of the definition of cute... a loyal pet just panting away happily. Again, it's not a card we play often at Tilteed, but we think this is definitely the sort of tee to take that chance on: great work from a great artist, and once again, just in time for summer. The gold blank doesn't hurt either. But remember, just like the gorgeous weather, this'll be gone before you know it.

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